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Suppose that Fizzo and Pop Hop are the only two firms that sell orange soda. The following payoff matrix shows the profit (in millions of dollars) each company will eam depending on whether or not it advertises: For example, the upper right cell shows that if Fimo advertises and Pop Hop doesn't advertise, Fizo will make a profit of $15 million, and Pop Hop will make a profit of $2 million. Assume this is a simultaneous game and that Fizzo and Pop Hop are both profit-maximizing firms. If Firzo decides to advertise, it will earn a profit of milion if Pop Hop advertises and a profit of million if Pop Hop does not advertise. If Fizo deddes not to advertise, it will earn a profit of million if Pop Hop advertises and a profit of milion if Pop Hop does not advertise. If Pop Hop-3dvertises, Fizzo makes a higher profit if it chooses If Pop Hop advertises, Fizzo makes a higher profit if it chooses If Pop Hop doesn't advertise, Fizo makes a higher profit if it chooses Suppose that both firms start off not advertising. If the firms act inde: ategies will ther end up choosing? Fizzo will choose not to advertise and Pop Hop will choose ta Fizzo will choose to advertise and Pop Hop will choose not to advertise. Both firms will choose not to advertise. Both firms will choose to advertise. Again, suppose that both firms start off not advertising. If the firms decide to collude, what strategies will they end up chooing? Fizo will choose to advertise and Pop Hop will choose not to advertise. Fizo will choose not to advertise and Pop Hop will choose to advertise. Both firms will choose to advertise. Both firms will choose not to advertise