1-12. This chapter states that people play different roles and that their consumption behaviors may differ depending on the particular role they are playing. State whether you agree or disagree with this perspective, giving examples from your personal life. Try to construct a "stage set" for a role you play-specify the props, costumes, and script that you use to play a role (e.g., job interviewee, conscientious student, party animal). 1-13. Name some products or services that your social group uses a lot. State whether you agree or disagree with the notion that these products help to