Answered step by step
Verified Expert Solution
Question
1 Approved Answer
11-32 Relevant costs, opportunity costs. Gavin Martin, the general manager of Oregano Software, must decide when to release the new version of Oreganos spreadsheet package,
11-32 Relevant costs, opportunity costs. Gavin Martin, the general manager of Oregano Software, must decide when to release the new version of Oreganos spreadsheet package, Easyspread 2.0. Development of Easyspread 2.0 is complete; however, the diskettes, compact discs, and user manuals have not yet been produced. The product can be shipped starting July 1, 2014. The major problem is that Oregano has overstocked the previous version of its spreadsheet package, Easyspread 1.0. Martin knows that once Easyspread 2.0 is introduced, Oregano will not be able to sell any more units of Easyspread 1.0. Rather than just throwing away the inventory of Easyspread 1.0, Martin is wondering if it might be better to continue to sell Easyspread 1.0 for the next three months and introduce Easyspread 2.0 on October 1, 2014, when the inventory of Easyspread 1.0 will be sold out. The following information is available: Easyspread 1.0 Easyspread 2.0 Selling price $165 $215 Variable cost per unit of diskettes, compact discs, user manuals 24 38 Development cost per unit 60 95 Marketing and administrative cost per unit 31 41 Total cost per unit 115 174 Operating income per unit $ 50 $ 41 Development cost per unit for each product equals the total costs of developing the software product divided by the anticipated unit sales over the life of the product. Marketing and administrative costs are fixed costs in 2014, incurred to support all marketing and administrative activities of Oregano Software. Marketing and administrative costs are allocated to products on the basis of the budgeted revenues of each product. The preceding unit costs assume Easyspread 2.0 will be introduced on October 1, 2014. Required 1. On the basis of financial considerations alone, should Martin introduce Easyspread 2.0 on July 1, 2014, or wait until October 1, 2014? Show your calculations, clearly identifying relevant and irrelevant revenues and costs. 2. What other factors might Gavin Martin consider in making a decision
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started