Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

(1.1.7 List five hashtags (it) that would be appropriate to this campaign and motivate the reason [10) for each choice. Scenario: Balance-Out launch a new

image text in transcribedimage text in transcribed
(1.1.7 List five hashtags (it) that would be appropriate to this campaign and motivate the reason [10) for each choice. Scenario: Balance-Out launch a new Smart Watch The Shoe Rack is a specialist running gear store located in Pretoria. The business is privately owned and have been in business since 1980. Runners and running clubs in and around Pretoria are familiar with the store,- not only for the apparel sold, but also for their friendly service and knowledgably employees. The Shoe Rack prides themselves that they sell a variety of brands such as BalanceOut, Adidas, tsics, Saucony and Nike and requires that all employees are runners themselves. The Shoe Rack sells the following running apparel: c Shoes, shirts, shorts, and socks. - Energy supplements and a Smart Watches. Product managers from different brands visit The Shoe Rack on a regular basis, especially when the brand is launching a new product. During the last visit from BalanceOut Product Manager, she introduced a new, state-ofthe-a rt Smart Watch, the STech Intel to the owner of The Shoe Rack. although some of the watch's features are already offered by competing brands, however, the STech Intel offers some unique benefits to users: a It measures and specifies nutrients in the runner's body and ifthere are any deficiencies, suggests foods to fill up on those nutrients. I The watch can be set that it tells the longdistance runners, when to refuel with energy gels or other energy products. a It measures the thread on the runner's shoes and suggest when a new pair of shoes are needed. I It warns the runner of imminent injuries looming according to the state of the runner's body. Balanceout's Product Manager indicated that The Shoe Rack will have exclusive rights to sell the watch for the next three months. The .Shoe Rack however need to communicate to current and potential customers telling them about the product and why it is a better watch than those currently in the market. :35 marketing manager of The Shoe Rack, you are tasked with this project

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing management

Authors: Philip Kotler, Kevin Lane Keller

14th Edition

9780273753360, 132102927, 273753363, 978-0132102926

More Books

Students also viewed these Marketing questions