1.1)Explain the notion of earnings quality and how earnings quality can be evaluated; then, critically assess the relevance and importance of earnings quality to fundamental analysis and stock valuation.( In your answer you need to demonstrate familiarity with relevant literature!!!!! )

1.2)Critically evaluate the following comment of a sell-side analyst: The most important number I look at for any company is operating cash flow. If operating cash flows are less than earnings, I consider a company to be a poor performer and a poor investment prospect.