11.The percentage of people who actually clicked on an advertisement appearing on a web page is a marketing metric for:

Select one:

a.Conversion rate

b.Click-through rate

c.Cost per thousand views

d.Cost per click

12.When Qantas, Cathay Pacific and Japan Airlines formed code-sharing arrangements in order to penetrate smaller markets, it was an example of:

Select one:

a.An international strategic alliance

b.Contract manufacturing

c.An international joint venture

d.Foreign direct investment

13.Music is a good example of a product which has been:

Select one:

a.Reconfigured

b.Digitalised

c.Amplified

d.Rationalised

14.An organized network of agencies and organizations that perform all the activities required to link producers and manufacturers with purchasers and consumers is referred to as:

Select one:

a.Transportation

b.Courier

c.Distribution channel

d.Vehicle

15.A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

Select one:

a.Internet advertising

b.Social web marketing

c.Search marketing

d.Permission-based email marketing