12 (1 point) The overall plan guiding a retail firm by influencing its business activities and responses to market forces Question 12 options: A. Merchandising Policies B. Retail Strategy C. Ownership Type D. Selling Services Question 13 (1 point) Which of the following is not one of the 5 things retailers must get right? Question 13 options: A. Merchandise B. Quantities C. Price D. Display Question 14 (1 point) This type of retail evolved from the first settlement trading posts Question 14 options: A. General stores B. Department stores C. Mail order D. Specialty stores Question 15 (1 point) Neiman Marcus is a fashion leader, chain department store. Question 15 options: True False