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12. Consider the following coffee and tea brands: Nescafe and Liptons. Evaluate the positioning of each brand. What are their main points-of-parity and points-
12. Consider the following coffee and tea brands: Nescafe and Liptons. Evaluate the positioning of each brand. What are their main points-of-parity and points- of- difference? (10 marks). Have they defined their brand positioning correctly (provide reasons for your answer)? (10 marks) How might their brand positioning be improved (10 marks)? NESCAF 50+10 Lipton YELLOW LABEL FINEST TEA BLEND Quality, No1 shutterstock.com 594461930
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
