1.2. Internal versus External Analysis The 5W&1H approach is very useful here. Distinguishing between an internal and external analysis is important. In this section you will examine how internal and external analysis differ, and how they're used by organizations to make decisions. Be sure to dig deep into the topic. Define internal analysis. Define external analysis. Explain who uses each type of analysis for decision-making purposes. The Unit 3 & 4 (M2) reading resources can be very helpful. Use them, along with library resources to learn about the components of a strategy, and as research resources to inform your writing. This content you are developing is for information purposes. Consider your audience is the C-Level executive team, and that they will be using this information for decision-making