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12. One of the PR functions in sport is gain political support. Provide one example of this in sport. (9 pts) 13. Saying I am

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12. One of the PR functions in sport is gain political support. Provide one example of this in sport. (9 pts) 13. Saying "I am sorry" is a common strategy used by the athletes dealing with sex scandals. Does this mean that confessing the mistakes will reduce the seriousness of the scandal crisis? Do the publics and sports fans respond to mortification strategies in a positive way? What do you think? (10 pts)

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