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12. QRC Tax is evaluating the profitability of their two customers, A and B. Total fixed costs are allocated evenly between customer A and B,
12. QRC Tax is evaluating the profitability of their two customers, A and B. Total fixed costs are allocated evenly between customer A and B, and will remain the same whether they add or drop customers. Should QRC Tax drop customer B? The profit/loss for each customer is shown below. Should customer B be dropped?
A | B | |
Revenue | $410,000 | $230,000 |
Variable costs | $184,500 | $163,500 |
Contribution margin | $225,500 | $66,500 |
Allocated fixed costs | $80,000 | $80,000 |
Customer profit (loss) | $145,500 | ($13,500) |
A. No, profit will decrease if Customer B is dropped. | ||
B. Yes, because any customer showing a loss should be dropped. | ||
C. Yes, because their revenues are much lower than Customer A. | ||
D. Yes, profit will increase if Customer B is dropped. |
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