12. What are the most recommended pricing strategies for small businesses? A Cost-based B. Ceiling c. Market-based D. Option pricing E. Penetration F. Skimming G. No-frills 13. Which legal form of business will work best for the future small business owner who is planning to knit various pieces of clothing by herself and sell her creations through her website and small retail outlet? Why? A. Limited partnership B. General partnership C. Cooperative D. Sole proprietorship E. Corporation 14. Describe an ideal customer for the "Whistler Organic Dark Hazelnut Chocolate (74%) with the Fair trade logo" in terms of the psychographic base of segmentation. 15. What is the best promotional mix for the cleaning company that serves female and male customers in the age of 25-35, who have college degrees, live downtown, have medium to high income, hold white collar jobs, greatly care for their health and appearance, expect quality and speed of service, prefer Tinder (the online dating service) and Amazon prime