12. What is the trade off of adopting an organic search strategy?

Select one:

a. You have to think of key words and that takes a really long time

b. You are high up the SERP but consumers don't click on you

c.Reach higher up the SERP but is more expensive

d.Cheaper but takes longer to reach higher up the SERP

13. What would best describe Red Bull'sconsistentkey underlying messageas part of their integrated marketing communication strategy?

Select one:

a. Laid back

b. High-energy

c. Value for money

d. Tasty drink

14. If you were a consultant for a company and they wanted to improve their search advertising capabilities, what would you tell them to focus on?

Select one:

a. Keywords

b. Landing page quality

c. Advertising extensions

d. All the above

40.For roadside out-of-home advertising, what is the most effective way to measure return on investment (ROI)?

Select one:

a.A comparison between before campaign and after campaign sales

b.Guessing

c.The number of people who drive past the billboard

d.Social media likes

34.Sporting apparel brands like Nike and Adidas likely use what type of segmentation strategy?

Select one:

a.Specific

b.Undifferentiated

c.Differentiated

d.Concentrated