12:02 PM & D O M all all 93 PMK1204_individ... . . . UNTUK KEGUNAAN PELAJAR / FOR STUDENT USE PMK1204 Introduction to Marketing Individual Assignment ALLOCATION OF MARKS FOR INDIVIDUAL ASSIGNMENT /10 CRITERIA EVALUATION MARKS 1 INTRODUCTON COMPANY BACKGROUND Name of company, location and hours/days operations 1 3 5 Identify products produced by the 1 2 3 5 company 2 CONTENTS MARKETING CONCEPT Recognize basic marketing concept (needs 2 3 4 5 and wants, demand, product, value, 1 satisfaction, exchange and transaction) * At least 4 basic marketing concepts Define and identify marketing or societal marketing concept implemented by the 1 2 3 4 company MARKETING ENVIRONMENT Analyse the marketing environment for the market/product. *At least 4 forces of each marketing environment Microenvironment 1 2 3 4 5 Macroenvironment 1 3 4 5 BUSINESS MARKET AND BUSINESS BUYER BEHAVIOR Define business market and characteristics of business market 1 2 A 5 Determine major influences on business 2 5 buyer behavior Business buying process 1 2 3 4 5 3 CONCLUSION Summary 1 2 3 4 5 TOTAL /50 Marks given TOTAL: 10 marks Example: 35/50 * 10 = 7 marks EVALUATED BY: Name: Date: Diploma in Digital Marketing AM101 Page 2 of 3 UNTUK KEGUNAAN PELAJAR / FOR STUDENT USE PMK1204 Introduction to Marketing Individual Assignment Category Unacceptable ; 1 Fair ; 2 Moderate ; 3 Good ; 4 Fxcallant . e