1-22:09 Question List Question 13 NextQuestion 1 & Queation 2 Question 3 Question 4 O Question 5 Question 6 O Question 7 Question 8 O Question g O Question 10 O Question 11 O Question 12 Previous Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company Company Average vs. Ind. Avg. INTERNET SEGMENT $66.00$76.28 -13.0% -36% Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping 0.0% 0.0% -94% -36.9% S/Q Rating Model Availability Brand Advertising 3,00014,350 Celebrity Appeal Brand Reputation Online Orders (000s) +0.2% Pairs Sold (000s) O Question 15 O Question 16 O Question 17 O Question 18 O Question 19 Question 20 | Market Share (%) 10.0% 10.0% 0.0% Based on the above data for your company, which of the following statements is false? O Your company's branded sales volume and market share in the Internet segment were C Answered negatively impacted by your company's low celebrity appeal rating Your company had a price-based competitive disadvantage of 13.0%. Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both average O No Answer 0 Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other thus producing an average" overall competitive effort and "average" sales and market share outcomes O Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation Copying, redistributing, or website posting is expressly prohibited and consntutns copyright vioanon Copyight 02019 by Glo Bus 8oftware, ind Previous Next >