123. The major difference between the PLC model and the BCG's Product Portfolio approach is that: a) PLC model applies to Products whereas BCG applies to Strategic Business Units b) PLC model applies to Strategic Business Units whereas BCG applies to Products c) PLC model is more precise in defining the nature of the market d) BCG explicitly incorporates Market Share as a part of the model e) All of the above differentiate between the PLC model and the BCG's Product Portfolio approach 124. The effects of the Experience curve are most pronounced (important) throughout stage of the Product Life Cycle: a) Maturity b) Growth c) Decline d) Competitive Turbulence. e) Revitalization