12-49.Message Strategies: Marketing and Sales Messages[LO-3]Like all other states, Kentucky works hard to attract businesses that are considering expanding into the state or relocating entirely from another state. The Kentucky Cabinet for Economic Development is responsible for reaching out to these companies and overseeing the many incentive programs the state offers to new and established businesses.

Your task:As the communication director of the Kentucky Cabinet for Economic Development, you play the lead role in reaching out to companies that want to expand or relocate to Kentucky. "Top 10Reasons for Locating or Expanding Your Business in Kentucky" (look under "Why Kentucky" in the "Locating/Expanding in KY" dropdown menu). Identify the major benefits the state uses to promote Kentucky as a great place to locate a business. Summarize these reasons in a one-page form letter that will be sent to business executives throughout the country. Be sure to introduce yourself and your purpose in the letter, and close with a compelling call to action (have them reach you by telephone at 800-626-2930 or by email at e..v@ky.gov). As you plan your letter, try to imagine yourself as the CEO of a company and consider what a complex choice it would be to move to another state.25