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1251 .II 5* C} 10. What are roles and responsibilities in an organisational structure? 11. Define the principles of marketing and advertising. 12. List four
1251 .II 5* C} 10. What are roles and responsibilities in an organisational structure? 11. Define the principles of marketing and advertising. 12. List four (4) principles of advertising. 13. Discuss the 5 P's of Marketing. 14. List five (5) types of software used for email marketing. 15. Identify six (6) examples of existing electronic advertisement methods. 16. How can the legal, ethical and organisational frameworks which are related to task requirements be identified? 17. Identify six (6) examples of existing electronic advertisement methods. 18. What types of media are used for electronic advertisements? List at least three (3). 19. Identify the range of factors that the selection of the media type will be based on. 1251 .II 5* C} 10. List three (3) types of legislation relating to e-marketing communications and provide a description of each one. Outline the e-marketing code of practice. Outline the two (2) types of standards that apply in Australia to e-marketing. What are intellectual property requirements? How can you ensure intellectual property requirements are met? Provide five (5) examples of industry product and service knowledge. Provide four (4) examples of services offered by an organisation. What are products? What is an organisational structure? What are roles and responsibilities in an organisatidme 1251 .II 3' C} 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. When making the selection for the e-marketing platforms for advertisement, what might these selections be based on? Identity four (4) examples of e-marketing platforms for advertisement. List five (5) examples of e-marketing objectives. How can task specifications be identified? How might you confirm that the emarketing meets all task specifications? How can the electronic advertisement be presented to management prior to finalisation? Discuss the process for implementing the item on the desired platform. Discuss the monitoring of the transmission of the electronic advertisement. What types of errors or omissions might be identified during monitoring, and rectified? Identify at least four (4) examples of the measures of effectiveness that e-marketing advertisements may be
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