13. Approximately what proportion of nonprofit sector practitioners conduct audience research?

a. One-quarter

b. One-half

c. Two thirds

d. Almost all

14. Psychographics refers to

a. individual values, lifestyles and characteristics

b. individual sex, age, race and income statistics

c. potential influence

d. all of the above

15. The American flag is an example of a

a. stereotype

b. semantic device

c. symbol

d. message