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13 Assume that a merchandiser purchases a product from a supplier for $3.00 per unit and then sells it to customers for $5.00 per
13 Assume that a merchandiser purchases a product from a supplier for $3.00 per unit and then sells it to customers for $5.00 per unit. Ordinarily, the company sell 30,000 units per year; however, it is considering lowering its price to $4.00 per unit. At the lower price, the company expects to sell 48,000 units per year. By what percentage did the company decrease its selling price? By what percentage did unit sales increase?
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