1.3 Build an association rule model and set the support value as 0.01 and the confidence value as 0.5. Based on your association rule results, show the first ten rules and sort by their lift values. Ensure to interpret your rule results, discuss which rules are the strong rules, and why (5 point) 1.4 Build an association rule model and set the support value as 0.05 and the confidence value as 0.3. Based on your association rule results, show the rules and sort by their lift values. Also compare your rules from 1.3 and rules from 1.4 and discuss why you get the different rules if applicable (5 point)