13 F 301 16:43 D E A Figure 11-6 Figure 11-6 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which represe Multiple Choice brand performance and brand imagery. brand identity and brand ematian. consumer feelings and brand imagery carsumer judgments and consumer feelings O o brand awareness and consumer-brand connection