13. Pricing Explain the pricing structure or strategy for the ABC product, expected volume and the decisions around pricing variables including: list price discounts bundling payment terms and financing options leasing options. 14. Distribution (where the product will be placed) Distribution channels that might include direct, retail, intermediates and distributors . Criteria for distributor evaluation Distributor margins (motivating the channel) Distribution locations Logistics such as warehousing, transportation and order fulfilment processes