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13. The management concepts of BCG Growth-Share Matrix and the Product/Market Expansion Grid can be used for (select one): a. Micro-managing the 4Ps b. Creating

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13. The management concepts of BCG Growth-Share Matrix and the Product/Market Expansion Grid can be used for (select one): a. Micro-managing the 4Ps b. Creating a firm's marketing strategy c. Doing industry competitor analysis d. Determining the best price point for the targeted customer e. Gathering customer data for market research studies

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