13. This assignment and the next two assignments are designed to help you refine the strategies you determined in the last assignment. The eventual goal is to determine your two best strategies for comparison. There are four parts to this assignment.

Part 1: Develop as SPACE matrix for Coca-Cola. Use the free template found at strategyclub.com to help you complete this assignment. You should develop at least 5 factors of your own for each of the four areas. Do not use only the ones in the template or the ones in table 6-1, although some of them may be appropriate. You must explain your reasons for choosing those factors and the scores you give them. See Sanderson Farms for an example. Enter your estimate SP, FP, CP, and IP numbers for ONLY ONE competitor, even though the template says you can do other entries. Copy your space matrix results from the template and submit as a word document. List the strategic categories indicated from your Space matrix and then copy and paste your strategies from the previous assignment that correspond to those categories.

Part 2: Analyze and explain your results by looking at the strategiessuggested by your SPACE matrix compared to the same strategies you developedin your SWOT analysis. Your SPACE matrix will have a bubble for Coke in one of the four quadrants. Figure 6-4 in the textbook shows which strategies are associated with each quadrant. Look back at the previous assignment and determine which of your strategies, if any, correspond to the ones in Coke's quadrant. For example if your SPACE matrix shows Coke in the Aggressive quadrant and one of your strategies from the previous assignment was a Market Penetration type strategy, write down that strategy. Do that for all the strategies listed in Cokes' quadrant. Analyze your results by comparing the suggested strategy types to your strategies of the same types. If most of your strategies are in Coke's quadrant, then you are probably on the right path. If most of your strategies were not in Coke's quadrant, then you need to determine why. This assignment also helps determine which strategies are appropriate to use for further evaluation in upcoming assignments. If you have one or two strategies that fall outside Coke's quadrant, maybe they are not worth pursuing.

Part 3: Create a simplified BCG matrix for Coca-Cola using the template. Do not use the revenues from each of Coke's divisions. Instead just put in one revenue amount for all of Coke for 2017. Since it is also the top firm in its industry, you will put the same amount in the second column as well. You will have to come up with a realistic growth rate to put in the third column. The resulting matrix will have one circle in one of the 4 quadrants. Note which strategy types are suggested in that quadrant and compare those suggestions to your strategies of the same types. Analyze the results further the same way as for the Space matrix.