13. Which of the following may well be referred to as a "stakeholder" to an educational institution such as St. Louis Community College? a. St. Louis University b. University of Missouri St. Louis C. The surrounding community d. The Florissant Valley campus of STLCC 14. Andrea runs a floral design business. The majority of her customers are young people who are planning weddings, but she also will create arrangements for funerals and other occasions. Her sales last month totaled $4,500.00. A more sophisticated way to refer to the sales her company realized last month are a. Profits b. Cash flow C. Bookings d. Revenues 15. The fastest growing industries in the U.S. provide a. services b. products c. products produced in capital Intensive factories. d. products associated with small business 16. As mentioned in class, have become central to the marketing effort of most companies. This is due to the fact that collecting Information through purchases and the movement of consumers online has proven to be better predictors of future purchases. a. e-Commerce b. databases C. empowerment d. longitude and latitude