13. Which of the following professional values from the PRSA Code of Ethics requires practitioners to adhere to the highest standards of accuracy and truth . . . in communicating with the public?

A. Advocacy D. Loyalty

B. Honesty E. Fairness

C. Independence

14. Which of the following core principles from the PRSA Code of Ethics requires practitioners to be honest and accurate in all communications?

A. Free flow of information D. Safeguard confidences

B. Competition E. Enhancing the profession

C. Disclosure of information

15. Edward L. Bernays for decades pointed to the absence of which one of the following as a major factor keeping public relations from being recognized as a profession?

A. Specialized education D. Community recognition of function

B. Licensing E. Codes of ethics and grievance boards

C. Continuing education units