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132 Part II . Descriptive Analytics 3. Identify the major differences between the traditional Intelligence, M data warehouse and a real-time data warehouse, as was

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132 Part II . Descriptive Analytics 3. Identify the major differences between the traditional Intelligence," M data warehouse and a real-time data warehouse, as was 2004, pp. 163- H. Watson, "R implemented at Continental. Data Managem 4. What strategic advantage can Continental derive from 2005, pp. 4 6; the real-time system as opposed to a traditional infor- Innovators in mation system? Intelligence Jor Airlines Build Sources: Adapted from H. Wixom, J. Hoffer, R. Anderson-Lehman, searchoracle and A. Reynolds, "Real-Time Business Intelligence: Best Practices Performance at Continental Airlines," Information Systems Management Journal, = Optimal B Winter 2006, pp. 7-18; R. Anderson-Lehman, H. Watson, B. Wixom, 2005, and and J. Hoffer, "Continental Airlines Flies High with Real-Time Business Summaries: References Adamson, C. (2009). The Star Schema Handbook: The Benander, Complete Reference to Dimensional Data Warehouse Design. Hoboken Winter)

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