13-23 Cost-plus, target pricing, working backward. KidsPlay, Inc., manufactures and sells table sets.n 2016, it reported the following: 3,000 $3,000,000 Units produced and sold Investment Markup percentage on full cost Rate of return on investment Variable cost per unit 10% 15% $600 1. What was KidsPlay's operating income in 2016? What was the full cost per unit? What was the selling 2. KidsPlay is considering increasing the annual spending on advertising by $200,000. The managers 3. Refer back to the original data. In 2017, KidsPlay believes that it will be able to sell only 2,700 units at price? What was the percentage markup on variable cost to achieve the selling price? What are the total fixed costs? believe that the investment will translate into a 10% increase in unit sales. Should the company make the investment? Show your calculations the price calculated in requirement 1. Management has identified $185,000 in fixed cost that can be eliminated. If KidsPlay wants to maintain a 10% markup on full cost, what is the target variable cost per unit