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133. An 1/O (industrial/organizational) psychologist tested consumer reaction to two methods of unit pricing of canned fruit juice. One method provided price per ounce and
133. An 1/O (industrial/organizational) psychologist tested consumer reaction to two methods of unit pricing of canned fruit juice. One method provided price per ounce and the other gave price per pound. The consumers filled out a questionnaire in which higher scores represent a more favorable reaction. A different sample of consumers was used for each method. Set a = .05, run a two-tailed test, and determine if the two methods result in different consumer reactions. Price per Price per Ounce Pound 43 46 70 72 25 38 36 84 24 69 65 73 51 65 30 79 76 47 55 26 40 57 20 61
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