14..

1.Describe the procedures that should be followed when taking an insurance policy.

(10mks)

2.explain four ways in which the insurance industry promotes the growth of business enterprises.

3.Explain four ways in which the insurance industry contributes to the development of

Kenya's economy.

(10mks)

4.Discuss various insurance policies under which an insurance company would not

compensate the insured in the event of the loss.

(10mks)

5.Discuss various insurance policies that the owner of a supermarket may find it useful

for the business. (12mks)

6.Explain four benefits of the 'pooling of risks' to an insurance company.

(8mks)

7. Explain the factors that nay make it necessary for an insurance company re-ensure.

8.Explain the meaning of the following terms as used in insurance

(10mks)

i)

Uberrimae fidei

ii)

Indemnity

iii)

Third party motor vehicle insurance iv) Contribution. v) Subrogation

9.Discuss four circumstances under which an insurance contract may be terminated.

(8mks)

10.Explain five benefits that could be enjoyed by a person who decided to take out an

endowment policy.

(10mks)

13. Create wareness about a product

b)

Promotes the name of the manufacturer

c)

Persuades a particular brand of a product

d)

Promotes a particular brand of a product

2.

14. State four ways in which consumers benefits from advertising by business people.

(4mks)

3.

15. Give three reasons why manufacturer may offer after sales services to his customers.

(3mks)

4.

16. Outline four steps involved in personal selling process.

(4mks)

5.

17. State four circumstances under which a trader would advertise his products over the

radio instead of the television.

(4mks)

18.Identify four disadvantages of advertising through television in Kenya.

(4mks)

19.List four disadvantages of advertising through television in Kenya.

(4mks)

20. Highlight four limitations of after sales services as a method of promoting products.

21.Outline the advantages of after sales services as a method of sales promotion to a

customer.

(4mks)

22. Highlight three reasons why traders may engage in sales promotion.

(3mks)

23.State four advantages of personal selling method of promoting sales.

(4mks)

24. Abdullah, a manufacturer, exhibited his goods in a local trade shows. However his

sales did not increase significantly thereafter. Outline five reasons that may have led to lack

of

significant sales increase.

(10mks)

25.Describe the procedures involved in personal selling methods of sales promotion.

(10mks)

26.Outline five ways of attracting customers that traders may put into use.

(10mks)

27.Explain five benefits that a trader would get by advertising his goods through the radio.

(10mks)

28. Explain the reasons why the firms with popular products find it necessary to

continually advertise the same products.

(10mks)

29. A multinational company is planning to launch its products in the local Kenyan market.

Highlight the factors that should be considered by the company when choosing the

appropriate media through which to advertise the products.

(10mks)

30. Explain the role of a sales department in a business firm

(10mks)

32. What are the benefits accruing to a seller who uses personal selling methods to promote

her products.