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14 (2 points) Despite the need to be aware of changes in technology and customer requirements, the optimum strategy for a small aviation business should

14 (2 points) Despite the need to be aware of changes in technology and customer requirements, the optimum strategy for a small aviation business should be to Question 14 options: offer service in all aspects of the customer's need in order to dominate market share excel in one carefully defined capability and retain merely adequate capabilities in others ensure at least 90% coverage to 90% of the market only supply one aspect of the needs of the largest customer

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