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14. (2 points) The new UltraGuard flea collar is about to be introduced. It will sell for $9.95 and has unit variable costs of $4.25.

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14. (2 points) The new UltraGuard flea collar is about to be introduced. It will sell for $9.95 and has unit variable costs of $4.25. The company expects to sell 47,500 UltraGuard collars during the introductory 8 month period. Some of the sales will come at the expense of the PetArmor collar, priced at $6.25 with variable costs of $3.10. We estimate that the UltraGuard collar will cannibalize 14,750 PetArmor collars during the introductory 8 month period. Calculate the change in total contribution margin due to the introduction

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