14. is a strategy of increasing market share for present products in existing markets. a. Market penetration b. Product development c. Market development d. Diversification 15. In the portfolio matrix, a business unit that has low growth potential and a small market share is called a(n): a. Widow b. problem child c. cash cow d. dog 16. All of the following are basic strategies resulting from a portfolio analysis EXCEPT: a. Milk b.buikd c. hold d. divest 17. The answers the question, "What business are we in, and where are we going?" a. mission statement b. financial statement c. situation analysis d. market strategy 18. occurs when a business is defined in terms of goods and services rather than in terms of the benefits customers seek. a. Synergy b. Tunnel vision d. Marketing myopia 19. Smucker's purchased Folgers Coffee in 2008. The option to buy Folgers represented a(m)to Smucker's. a. opportunity b. strength c. weakness d. threat 20. Coca-Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new vending machines are concerned that entertaining technology is being used to market sugary products. In terms of a SWOT analysis, this concern would be an example of a(n): a. weakness b. strength c. advantage d. threat