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14. McDonalds expanded internationally by first offering its traditional American-themed menu (e.g., burgers and fries) in foreign countries, but later showed greater adaptation to national
14. McDonalds expanded internationally by first offering its traditional American-themed menu (e.g., burgers and fries) in foreign countries, but later showed greater adaptation to national tastes and cultures in its menu offerings (e.g., conjee and taro pie in China, veggie/lamb burgers in India, etc.). These two MNE strategies correspond respectively to a. Transnational strategy and Global strategy b. Localization strategy and Transnational strategy c. International strategy and Stages model d. International strategy and Localization strategy e. Global strategy and Liability of foreignness
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