14) te thitimatri if(1) melaite' 8) Dveign pariuging yorvice and reatures are eletients of dhe cnyponeat of a company is martatinit mue A) Wace i1) Primetion C) teviple: 1)) thoduct 16) 1tricu: 9) Kelstone Developers is planning to build a new thopping mall that would reyaire the partial. acquisition of a nearby public park walking Creen, an environmsental group, challeryges the Developets promises to build a huge park-teke walkway arotand the malt. Walking Citem is an example of a(n) in thei scenario. A) citizen-action pablic B) yovernment publice C) media pubiec. D) firnncial public E) internal public 10) Enca jenson has a limited beidget fe conduet market resestch. Which of the following tinerarch Approaches would provide Erica with the most cost-elfective way fo reart a large nurubet of respondents in a shont period? A) focus group interviews B) telephone surveys (C) mail surveys ()) Infernet-based airveys E) percanal intervin'ovs 11) Which of the following is an example of coneumer-generatod marketinyt Web site and chocree personalited setifigs. uplosad theif videos and write reviems about the park, on woelal media C) Cristal, a prwelry slare, usees ite pages on Facebook to provide information abouit its 14) te thitimatri if(1) melaite' 8) Dveign pariuging yorvice and reatures are eletients of dhe cnyponeat of a company is martatinit mue A) Wace i1) Primetion C) teviple: 1)) thoduct 16) 1tricu: 9) Kelstone Developers is planning to build a new thopping mall that would reyaire the partial. acquisition of a nearby public park walking Creen, an environmsental group, challeryges the Developets promises to build a huge park-teke walkway arotand the malt. Walking Citem is an example of a(n) in thei scenario. A) citizen-action pablic B) yovernment publice C) media pubiec. D) firnncial public E) internal public 10) Enca jenson has a limited beidget fe conduet market resestch. Which of the following tinerarch Approaches would provide Erica with the most cost-elfective way fo reart a large nurubet of respondents in a shont period? A) focus group interviews B) telephone surveys (C) mail surveys ()) Infernet-based airveys E) percanal intervin'ovs 11) Which of the following is an example of coneumer-generatod marketinyt Web site and chocree personalited setifigs. uplosad theif videos and write reviems about the park, on woelal media C) Cristal, a prwelry slare, usees ite pages on Facebook to provide information abouit its
