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14 The PEST or PESTEL analysis is used to: Determine the strategy which would allow a company to gain competitive advantage Assess the attractiveness of
14 The PEST or PESTEL analysis is used to: Determine the strategy which would allow a company to gain competitive advantage Assess the attractiveness of the industry in which a business is operating Evaluate the macro environment in which a business is operating Identify the stage of the industry lifecycle that a company is in
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