14.There are criteria for choosing brand elements.

a): 6 b): 7 c): 8 d): None of the above

15.Brand loyalty creates barriers to entry.

a): Yes b): No

16.It's impossible to brand an idea.

a): True b): False

17.There are service outputs channels can produce.

a): 3 b): 5 c): 7 d): 9

18.Marketing channels are sets of co-dependent organizations participating in the process of making a product or service available for use or consumption.

a): Yes b): No

19.Channel conflict is generated when one channel member's actions prevent another channel member from achieving its goal.

a): True b): False

20.There are types of conflicts.

a): 2 b): 3 c): 4 d): 5