15. A ________Blank is a group of consumers with similar needs that a group of retailers can service using a similar retail format to satisfy them.

retail market segment

marketing cluster

retail mix

virtual market

global market segment

17. At Lululemon, a sales associate is suggesting a yoga mat to a customer at the checkout area to go with the yoga pants she is already purchasing. This selling approach is called

up-selling.

cross-selling.

straight-selling.

down-selling.

incentive-selling.

1\7. A retailer expanding their hours to be open an additional hour each evening is using the ________Blank growth strategy.

market penetration

related diversification

unrelated diversification

retail format development

market expansion

18. ________Blank is described as diversification by retailers into wholesaling or manufacturing.

Cross-selling

Vertical integration

Related diversification

Horizontal integration

Unrelated diversification

PrevQuestion 18 of 20 Total18 of 20

19. ________Blank occurs when a retail firm invests in and owns a retail operation in a foreign country.

Wholesaling

Joint venture

Franchising

Strategic alliance

Direct investment

20. Which factor is not characteristic of retailers who have successfully expanded into nondomestic markets?

adaptability

a global culture

a globally sustainable competitive advantage

cross-selling strategies

financial resources