Question
15. A ________Blank is a group of consumers with similar needs that a group of retailers can service using a similar retail format to satisfy
15. A ________Blank is a group of consumers with similar needs that a group of retailers can service using a similar retail format to satisfy them.
retail market segment
marketing cluster
retail mix
virtual market
global market segment
17. At Lululemon, a sales associate is suggesting a yoga mat to a customer at the checkout area to go with the yoga pants she is already purchasing. This selling approach is called
up-selling.
cross-selling.
straight-selling.
down-selling.
incentive-selling.
1\7. A retailer expanding their hours to be open an additional hour each evening is using the ________Blank growth strategy.
market penetration
related diversification
unrelated diversification
retail format development
market expansion
18. ________Blank is described as diversification by retailers into wholesaling or manufacturing.
Cross-selling
Vertical integration
Related diversification
Horizontal integration
Unrelated diversification
PrevQuestion 18 of 20 Total18 of 20
19. ________Blank occurs when a retail firm invests in and owns a retail operation in a foreign country.
Wholesaling
Joint venture
Franchising
Strategic alliance
Direct investment
20. Which factor is not characteristic of retailers who have successfully expanded into nondomestic markets?
adaptability
a global culture
a globally sustainable competitive advantage
cross-selling strategies
financial resources
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