15. Craft beer represents 15% of the total beer market in the United States. In South Carolina craft beer represents 12% of the total beer market. What is the South Carolina craft beer index? 4 of Is this a category or brand index? If you owned a micro brewery, would South Carolina, based on the index you calculated, be a good state to target with a new craft beer? 16. The Frothy Beard brand has an 15% marketshare in South Carolina, a 11% marketshare in Ohio, a 5% marketshare in New Jersey and a 10% marketshare nationally. What is Frothy Beards brand development index in Ohio? What is Frothy Beards brand development index in SC? What factors may explain the indexes in SC and Ohio?