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1.5 In a supply chain, the variability of the orders received by the supplier can be greater than the demand variability. This phenomenon is named
1.5 In a supply chain, the variability of the orders received by the supplier can be greater than the demand variability. This phenomenon is named the bullwhip effect. Critically examine the factors leading to demand variability and the bullwhip effect in an organisations Supply Chain. Make use of a practical example to lend support to your examination
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