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15. In the article, Design is Becoming a Competitive Advantage for Startups, the author explains that design oriented founders are creating an unfair advantage by

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15. In the article, "Design is Becoming a Competitive Advantage for Startups", the author explains that design oriented founders are creating an unfair advantage by opening up new markets and reconfiguring existing ones. Explain. (2 marks) 16. In the article, How to Drive Value Your Way, what did Microsoft and Intel do differently than the incumbents in the PC market? (1 mark) 17. In the article, "How to Drive Value Your Way", what does the author mean by Follow the Customer"? (1 mark)

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