15. Which of the following is a form of immediateldirect competition? A. Product form competition. B. Product category competition. C. Generic competition. D. Budget competition. 16. Which of the following best represents the most indirect type of competition? A. Product form competition. B. Product category competition. C. Generic competition. D. Budget competition. 17. Strengths and weaknesses in a SWOT Analysis are based on A. the quality of concepts generated. B. an internal perspective. C. an external perspective. D. None of the above. is to establish market segments that then help us determine our 18. One goal of eventual target markets. A. Market segmentation B. Market positioning C. Sales analysis D. Industry analysis defines whether firms 19. In relation to the 4 Ps, specifically place (i.e., distribution). are business-to-consumers (B2C) versus business-to-business (B2B). A. Channel type B, Channel structure C. Distribution strategy D. Logistics 20. of the following brands, which one uses a premium pricing strategy? A. Rolex. B. The BOMB Burrito. C. Reebok D. Pepsi. 21. Traditionally, product development is the responsibility of either the _functions/departments in a company. 1. Marketing, Production Management, Finance - Marketing, R&D/Engineering Operations, R&D/Engineering