15

While Maria is dining at her favourite Mexican restaurant, she is offered a discount voucher of $20 if she will provide the names and addresses of five friends who might also be interested in Mexican food. This is an example of:

Multiple Choice

• bid rigging.

• bait-and-switch.

• predatory pricing.

• referral selling.

• pyramid selling.

• 16

  Praveen wants to get married and have a family. According to Maslow's hierarchy of need framework, this need for companionship and acceptance reflects his:

  Multiple Choice

• self-actualization needs.

• esteem needs.

• safety needs.

• physiological needs.

• social needs.

• 17

  Gina wants to buy a car. Before buying it, she asks her friends for their opinions, reads reviews in consumer reports, consults several websites, and visits several dealerships. This is an example of:

  Multiple Choice

• habitual decision making.

• an external search for information.

• impulse buying.

• Which of the following statements is true of physiological risk?

  Multiple Choice

• It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively.

• It is the risk that involves the perceived danger inherent in a poorly performing product or service.

• It is the risk associated with the fear of actual harm should a product not perform properly.

• It is the risk that includes the initial cost of a purchase, as well as the costs of using the item or service.

• It is the risk associated with the way people will feel if a product or service does not convey the right image.

• 19

  Fiola buys a new car. After having bought the car, she sees an advertisement of another car listing all its benefits. She questions whether she made the right choice. She regrets purchasing her car without checking the other option. This is an example of:

  Multiple Choice

• habitual decision making.

• an internal search for information.

• postpurchase dissonance.

• impulse buying.

• an external search for information.

• an internal search for information.

• postpurchase dissonance.

• 18