1502 .III 4'? C} E vle.exeter.ac.uk Assessment Portfolio \"Write a 2500-word paper ( 80% of available marks) Your topic is: \"Expiore the extent to which the digital economy has impacted the activities and working practices of an organisation of your choice\" Please note that your work should be focused on the mm of the digital economy for your chosen organisation, not on the nature of the technologies themselves. You should make sure that you include a discussion of the specic business model that your organisation has developed. You can choose either a new digital venture or an adaptation of a more \"traditional\" operating model. While there is no set format the structure and style of your work is entirely _your own choice you may find it helpful to use the following notes to guide your research and writing: Introduction (250 words) Explain what is significant about your chosen organisation and why you chose to focus on it. Context (500 words) Discuss how deveIOpments in the digital economy as a whole are impacting upon organisations operating within that sector. Focus (1500 words) Eprain the specic business model of your chosen organisation and discuss how successful it has been in dealing with the particular challenges and opporttmities it has facediis facing. Conclusion (250 words) Summarise the key themes you have covered in your paper. Throughout your paper, make sure that you provide the evidence to support your argument. This means drawing upon and referencing the appropriate evidence from relevant module materials and your further research. To gain a good mark you need to demonstrate that you are accessing a range of high quality materials, and are using them as the evidence base for all of your points and observations. You should use the APA (7th) style of referencing. The Business School's Guide to Citing, Referencing and Avoiding Plagiarism is available on the UEBS Academic Development Resources ELE site (look for the link on the right hand side of this module's ELE page). Your work should include reference to academic sources (such as books and journal articles) as well as a range of other sources (such as, for example, journalism, databases, blogs, industry literature and reports). Where appropriate, you are strongly encouraged to make use of contemporary visual resources such as diagrams, images or infographics, as discussed in the webinar sessions. We recommend that you use the Studiosity service to gain feedback on the language, structure, and referencing in your work prior to submission you each have 10 uses of this service throughout the academic year, and can access it via any of the links in ELE. 2. Create a 2 minutwnable marks)