152 minutes remaining 12 OF 12 QUESTIONS REMAINING Test Content Question 2 3 Points Coca cola has a strong brand association with respect to brand knowledge when consumers perceive it they focus on how it makes them feel something. The brand exudes joy, family, good times. A- What does brand knowledge mean? (1 mark) B- Using the example above briefly explain how does consumer knowledge play a role in the success of new products associated with existing brands? (2 marks) Use the editor to format your answer 3:55 PM Question 3 5 Points There are several advantages of building brand equity; one of them is playing a role in the marketing strategies for a strong brand. A- Mention two advantages (2 marks) B- Support your answers with examples for each advantage. (2 marks) C- Briefly explain how they are applied in local or international markets in one point. (1 mark) Use the editor to format your answer 3:55 PM /