158. True or False? Much progress has been made in health care in terms of transparency, which is a sign that it is emerging as a true retail market. 156. True or False? Most consumers first go their physician and then turn to the Internet to check the diagnosis that they were given by the doctor. 109. True or False? The Internet of Things can result in greater disintermediation within health care. 121. True or False? When a manufacturer wants greater control over how a product is displayed in a retail environment, the optimum distribution intensity strategy is selective. 176. True or False? Noise in the channel of communication can be created by the sender or by the channel itself