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16. Comment on the importance of measuring advertising effectiveness. Explain with suitable examples, any two types of pre-tests that advertisers might employ. [5+5]
16. Comment on the importance of measuring advertising effectiveness. Explain with suitable examples, any two types of pre-tests that advertisers might employ. [5+5]
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Financial Statements Self Study Guide
Authors: Azhar Ul Haque Sario
1st Edition
979-8223894605
