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16. Comment on the importance of measuring advertising effectiveness. Explain with suitable examples, any two types of pre-tests that advertisers might employ. [5+5]
16. Comment on the importance of measuring advertising effectiveness. Explain with suitable examples, any two types of pre-tests that advertisers might employ. [5+5]
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Accounting Information For Decision Making Process
Authors: Karl Matron
1st Edition
B07DZQJMZ2
