16 In B2B markets, company purchase decisions may be influenced by all the following except... a) Risk tolerance b) Exchange rates c) Cost-performance d) Emotional appeals 17 All the following are unique concerns when doing business in developing countries except... a) level of corruption b) lack of corporate governance c) administrative paperwork d) protection of IP (Intellectual Property) 18 GAM or Global Account Management is designed to a) market to similar global customers across multiple countries b) set up customized marketing programs for each global market c) sell a standard set of products for each global market d) focus on a mass market approach to maximize market share The difference between Oreos (Nabisco) success in China and Starbucks 19 failure in Vietnam \& China is that.... a) Starbucks brand was not that well known b) Oreos were adapted to meet local tastes c) Starbucks didn't set up enough stores d) Oreos made few mistakes in their initial marketing strategy 20 Trade embargos \& sanctions generally don't work because a) all countries need to abide by them which rarely happens b) they hurt the average person economically, not the power elite c) they are easy to circumvent (get around) d) all the above